Sagmeister and Burnett

Steven Sagmeister has be one of the coolest artists that I have heard about so far. He is daring, bold and not afraid to step across boundaries when it comes to his designs. On one of his most famous pieces, he physically carved words across his entire body, took a picture of it, and submitted it as a poster for AIGA. I can't imagine how painful that would be, but it is brilliant! Never been done before, and it certainly got him noticed. I really like how he takes a picture and digitally alters it so words are incorporated,... they look incredibly real and you have to question whether or not he found the image like that! His idea of using the inflatable monkeys was a great idea; dispersing them throughout the country, each with a specific message that can only be deciphered when put together. He is a great designer, and it's very difficult to pick just a few things about him that I really like.

Leo Burnett has a bunch of interesting characteristics that I'm trying to put together. He appears to be very simple in his work; basic colors, basic designs and etc. But the strange thing is that his simple images incorporate big meaning. Take for instance his hand and star logo. It's a very simple drawing resembling a wood cut, and it only two colors-black and white. Yet once you understand his idea behind it "When you reach for the stars you may not quite get one, but you won't get a handful of mud either," you realize that this man has done some thinking before he began drawing a hand surrounded by a couple stars. I was also surprised to see how complex his website is. It's completely interactive and has it's own unique personality to it. It was very fun to play around with, just to see the possibilities that can be done through website design.